Hello, I am
Shweghna
Gursahaney
social media marketer & Content writer
Bio
Hello there! I'm Shweghna, your friendly neighborhood Social Media Manager and Content Writer extraordinaire!
I'm not just your run-of-the-mill wordsmith and social media maven; I'm your ally in the digital realm. With a passion for crafting compelling narratives and a knack for turning ideas into online sensations, I've made it my mission to help brands like yours flourish. Your brand's success is my success, and I'm committed to creating a tailored strategy that aligns perfectly with your unique identity.
GAURAV GUPTA COUTURE
- Social Media Manager
Elevated the brand's international presence through strategic social media and content planning for high-profile events like Paris Couture Week AW24, collaborating with celebrities such as Cardi B and Fan Bingbing. Managed real-time coverage and content creation that amplified the brand's visibility on a global scale.
Led the social media strategy for India Couture Week '23, partnering with Bollywood's leading actress Janhvi Kapoor to curate impactful content.
Developed and executed pre, during, and post-event plans for Paris Couture Week 2023, driving significant engagement.
Over a 10-month period, organically grew the brand's Instagram following from 300K to 600K and expanded its LinkedIn presence from 7.5K to 30K followers. Additionally, handled day-to-day content curation, digital media strategies, and the execution of all brand shoots.
EKAYA BANARAS
- Social Media Management & Content Writer
At Ekaya, led impactful social media campaigns that gained viral traction, launching three major campaigns within just six months. Spearheaded daily social media posting, content curation, and innovative digital media strategies that resonated with audiences.
Crafted engaging content for monthly newsletters, enhancing brand communication. Directed multiple successful shoots, including e-commerce, Handloom Day, and Palak's Wardrobe, which boosted the brand's visibility.
Additionally, developed unique themes and concepts for the e-commerce site, leading to increased sale conversions.
RIMZIM DADU
- Social Media Strategy
As the social media strategist for couture designer Rimzim Dadu during India Couture Week '24, I crafted a dynamic content plan and social media strategy that significantly boosted the brand's Instagram traction by 35%. By developing a cohesive pre, during, and post-show coverage strategy, I ensured the content was fresh, engaging, and impactful. Additionally, I maximized the content’s longevity, extending its use across social media channels for two months, and also curated compelling sponsor content that further amplified the brand's presence.
30+
CLIENTS SERVICED
800+
ARTICLES PUBLISHED
50+
CAMPAIGNS EXECUTED
Clients
I HAVE
Worked With.
RESULTS ACHIEVED
Instagram stats for one week
TESTIMONIALS
"Understanding the content industry well, Shweghna is a professional wedding and lifestyle writer who puts her heart and soul into any piece of content she writes. Deep diving into the nitty gritties she understands the reader's intent beautifully and delivers the content according to the requirements perfectly. Whether it's curating the best images for the blogs or writing engaging content for the brides and grooms. Shweghna is a hard-working girl who loves to go out of her comfort zone and delivers wedding content across any category for couples who are getting married soon."
CHANDNI KUMAR
Assistant EDITOR, WEDDING Bazaar (formerly known as shaadi saga)
"Working with Shweghna has been a wonderful experience for me. She is really determined in whatever she sets out to do. At Lifestyle Asia India she brought fresh ideas on a daily basis, introduced new marketing methods and was always open to learning new things. She is a great asset to have onboard!
SNEHAL FERNANDES
Former SOCIAL & CREATIVE HEAD, LIFESTYLE ASIA
Let's create magic together!
Connect with me
shweghna.gursahaney@gmail.com
BOOK A CALL!
